Two years ago, we took a leap of faith and launched Ferncrest. Today, it’s a destination that welcomes thousands of guests each season, consistently earns rave reviews (like the one below), and proves that glamping isn’t just a trend – it’s the future of travel.
If you’ve ever dreamed of creating your own glampground, 2025 is the year to make it happen.
Here’s why Ferncrest’s success reflects the opportunity ahead…and how you can seize it:
Factors That Will Make 2025 “The Year of Glamping”
1. Unprecedented Demand
When we opened Ferncrest, we expected interest – but we were blown away by how quickly we became a go-to destination. Travelers crave unique, nature-focused stays, and the glamping market is growing by 14% annually. Ferncrest’s bookings have surged year after year, and the demand shows no signs of slowing down.
What this means: Glamping meets the modern traveler’s desire for adventure, comfort, and sustainability. The time to enter this market is now.
2. Shifts in Traveler Preferences
Ferncrest guests tell us time and time again that they visit because they want more than just a place to sleep – they want an experience. From our wood-fired hot tubs to our communal fire pits, we’ve tapped into what today’s travelers are seeking: connection, relaxation, and a chance to reconnect with nature.
What this means: Building a glampground isn’t just about lodging – it’s about creating memorable, shareable moments that keep guests coming back.
3. Rising Revenue Potential
Ferncrest’s mid-market model has shown us the incredible profitability of glamping. With higher nightly rates than traditional camping, we’ve achieved strong revenue and significant equity growth – even with modest occupancy levels.
What this means: Glamping isn’t just a nature-lover’s passion project – it’s a real estate business that generates meaningful returns for its owners.
How to Capitalize on the Glamping Boom
1. Start Preparing Now
We spent months building Ferncrest before we opened to guests, from securing land to designing layouts and amenities. If you want to be ready to welcome guests in 2025, now is the time to start.
Our Advice: Learn from our journey. At Ferncrest, we made mistakes and refined our process so you don’t have to.
2. Invest in High-Impact Features
Guests love Ferncrest for its thoughtful amenities, like dome tents, wood-fired hot tubs, and cozy communal spaces. These touches don’t just wow – they drive rave reviews and repeat bookings.
Our Advice: Focus on quality over quantity. Even a small glampground can thrive if you invest in features that guests truly value.
3. Leverage Expert Guidance
Building Ferncrest was one of the most rewarding – and challenging – things we’ve ever done. That’s why we write this weekly newsletter and created our (newly re-designed) website…. to help others launch faster, avoid common pitfalls, and create their own successful glampgrounds.
Our Advice: Don’t go it alone. Use our expertise to get ahead in the game.
Two years ago, Ferncrest was just an idea. Today, it’s a thriving business that brings joy to our guests, builds wealth for our family, and inspires others to follow their dreams. We’re living proof that glamping works – and that with the right plan, it can work for you too.
Here’s to 2025 and the Year of Glamping!
Thanks for reading!
Brian & Joanna
P.S. The glamping boom is here. Don’t wait – 2025 is your year to turn your vision into a reality. Reach out to us with any questions (we are here to help), or if you want to explore working even closer with us, we are franchising Ferncrest and currently seeking new partners (see more here on the franchise opportunity here).
