I just got back from the Glamping Show Americas (where we spoke on the main stage and had a booth for Ferncrest in the exhibitor hall), and I want to share the biggest lessons I walked away with:
1. The industry is still small – and that’s a good thing.
This is the largest glamping conference in the country, in the biggest economy in the world, and it is still a small show. That is not saturation. That is proof we are still early. Yes, it is busy and competitive, but the pie is growing and there is room for leaders to emerge.
2. Focus beats trying to do everything.
Walking the floor, you see endless structures and products: domes, tents, yurts, cabins, pods, wagons, A-frames. It is tempting to try to do it all. The lesson is simple: choose one model, one direction, and execute it really well. Depth over breadth.
3. Team matters more than anything.
Our Ferncrest team came together in person, nailed our booth, then went horseback riding after hours. That bonding time matters. Businesses are built by people. If the team is aligned, execution follows. The Show reinforced that internal relationships are just as important as customer relationships.
4. Niche beats broad.
Niche hobbies are a marketing superpower. Instead of chasing “everyone who might go glamping,” hone in on specific groups: outdoor yoga communities, equestrians, fly fishers, mountain bikers, cold-plunge enthusiasts, birders. When your offer maps to a niche identity, loyalty compounds.
5. We are building something bigger than ourselves.
Hundreds of people stopped by to say hi, many who have followed our story and completed the Glampground Startup Challenge. Humbling and energizing. It is a reminder that this is not just a business. It is a movement with real people behind it.
The industry is still small, which means the opportunity is big. The operators who stay focused, build great teams, and serve clear niches will lead.
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If you plan to launch or upgrade in 2026, register for The Dome Tent Event starting Monday, October 6. Live education, behind-the-scenes gear insights, real pricing, and giveaways including a dome tent for one live attendee. We host this only once or twice a year. Do not miss it.
See you next week!
Brian
