This is probably the most significant thing to consider when building a glampground.
It’s not what type of accommodation you offer.
And it’s certainly not how much money you spend.
You see, many people think you need the perfect piece of land to start a glampground… and they are paralyzed to start their glamping business because of this. 🚫
But instead of holding out for that mountain vista or lake front property, simply consider what your guests really want and are willing to pay for.
Because at the heart of every glamper lies a quest for something beyond the ordinary—a desire not just for comfort, but for memorable experiences. ✨
Fortunately for you, experiences are easier to manufacture than the perfect piece of land is.
The secret to captivating your guests doesn’t lie in extravagant expenditures but in providing something different from what they get in their normal course of life.
And the wonderful part of a glamping business is that nature and the outdoors can do the heavy lifting for you.
Contrary to popular belief, trees and some open space may be all you need. 🌳
If you already live near nature, it may be hard for you to fully comprehend WHY anyone would pay hundreds of dollars a night to experience this.
To do so, place yourself in the shoes of someone who lives in an urban or suburban environment and is constantly on the move due to a hectic career and young kids… 👨👩👧👦
Consider the magic they experience waking up to a sunrise that floods their tent with soft light, of stories shared around a crackling fire, and of the thrill of discovering hidden trails and secret viewpoints at a nearby state park…then retiring to a soft bed and luxurious linens (not a hard ground and sleeping bag). 🛏️
These are the moments that guests cherish and are willing to pay a premium for—not because of their cost, but because of the value they add to their lives.
Ultimately, by focusing on what truly matters to your guests, you create not just a stay, but an experience. This approach not only sets your glamping site apart but also aligns with a sustainable business model that prioritizes meaningful interactions over material extravagance.
Remember, in the world of glamping, the greatest luxury is the experience itself.
Happy Glamping!
Brian & Joanna Linton
