This week we hosted 18 glampground dreamers from across the country at Ferncrest in Promised Land. People from California, Michigan, North Carolina, Maine, Oregon, and everywhere in between—gathered to explore one question:
Could I build my own Ferncrest?
For some, the answer was yes.
But for all, it was a reminder: you’re not doing this alone.
We didn’t host Discovery Day to create FOMO for those who didn’t attend (FYI, we’d love to have you at the next one!). We did it to prove a point:
Community beats competition.
The biggest threat to new glampgrounds isn’t oversaturation—it’s isolation.
Let me explain…
Yes, this is still a blue ocean.
There’s room.
There’s demand.
There are still more people looking to unplug in nature than there are quality glampgrounds to host them.
But let’s be honest—it won’t stay that way forever.
As with any growing industry, saturation will come. And when it does, the market will demand more—more polish, more professionalism, more brand trust. And that’s where the divide will happen.
The independent, under-supported operators will struggle to keep up.
The ones with strong systems, powerful marketing, recognizable brands, and a community behind them?
They’ll rise.
That’s why I believe so deeply in what we’re building with Ferncrest.
The franchise model isn’t about control—it’s about collective resilience. It’s a rising tide designed to lift all boats that are part of the network.
Because when competition increases, so do the stakes.
The margin for error shrinks.
The guest expectations grow.
The pressure on operations and digital experience becomes non-negotiable.
So if you’re planning to step into this space—or you’re already in it—know this:
The time to surround yourself with a community is now.
Not when the storm rolls in.
Whether you join Ferncrest or not, build with people.
Share ideas.
Learn from each other.
Show up for others in this space.
Because this industry is just getting started—and we’re better when we grow it together.
Happy Glamping,
Brian & Joanna Linton
Learn more about our upcoming launch of our community “Glampreneur” here.
PS. Discovery Day is a free event where we invite those who are interested in opening a Ferncrest to our property. If you are interested in franchising with us and attending our next Discovery Day, reach out and we’d love to chat!
