The glamping industry is booming, and with demand far exceeding supply, 2025 presents a prime opportunity for those ready to dive in. Some reports indicate that there is only enough glamping sites to fill 2% of the expected demand from glamping!
This is one of the reasons why we decided to grow Ferncrest through franchising—a model where our strengths in brand building, backend systems, and marketing funnels combine with the passion and ownership of local entrepreneurs.
This newsletter will explain our journey to franchising, why it benefits new owners, and how you can start planning your own glamping business for 2025 and beyond.
Even if franchising with us is not of interest to you, we hope these insights give you a unique look into our business and how we are growing it.
Why Franchising?
When we started Ferncrest, our biggest challenge was building awareness and driving visitors to our property.
We responded by cultivating a social media following of over 500k, fueling our initial success and keeping our tents full. But we realized that many aspiring glampground owners face similar challenges—they can create stunning spaces but struggle with the complexities of marketing and backend operations.
This insight led us to develop the Ferncrest franchise model, designed specifically to remove these barriers for new glampground operators.
Our franchise offers owners access to our established brand, tech stack, and marketing funnels, giving them everything they need to attract guests from day one.
With our system, property owners keep 100% ownership of their business, while leveraging Ferncrest’s brand and systems to streamline their launch and growth. Franchisees pay a small royalty (7%), allowing us to handle the intricate backend work so they can focus on delivering an exceptional guest experience.
This model is already proving successful. Our first franchise in Oklahoma is up and running, and we’re in talks with passionate entrepreneurs in other regions.
By 2025, we envision Ferncrest as a network of boutique glampgrounds, each locally owned yet united under a shared standard of quality and service, expanding our vision of hospitality across the country.
Is Franchising Right for You?
Choosing to franchise can be an ideal solution for those who want the independence of ownership but desire a foundation to build on.
But franchising isn’t the only path.
If you have a unique vision for a glampground brand, this is an opportune time to bring it to life!
So if you choose to go the non-franchise route but would benefit from guidance in areas like website design, tech setup, booking software, and branding — we hope our weekly newsletter and regular video content can help guide and educate you in your own journey.
And if you want to go even deeper with us, we may be able to help…
That’s why, as part of our Dome Tent Event (ending Friday!), we’re offering one-on-one support for those ready to launch their glampground. This limited-time event allows us to work with a few select clients, helping them lay the foundational elements we’ve perfected through Ferncrest, like custom branding, site design, and operational strategy. Additionally, we’re providing access to Dome tents, hot tubs, and other essential glamping equipment so clients can start strong with curated resources.
Why Now?
Starting a glamping business in 2025 isn’t just possible—it’s a high-opportunity investment given the market demand.
If you’re ready to make this move, there’s no better time to begin. Whether it’s joining our franchise family, working with us to establish your own brand, or taking advantage of the Dome Tent Event to secure equipment and consulting, this week is the moment to act.
Plan now for success in 2025!
Take the Next Step Before Friday:
If you’re serious about launching a glampground in 2025, consider this your invitation. The Dome Tent Event ends on Friday—and with it, this rare window to work directly with us. Don’t wait to build your future in glamping.
Happy Glamping!
Brian & Joanna
