Everyone is different.
Some people dream of living at their campground, welcoming guests, and solving problems in-person.
Whereas others want to enter the glamping space as an investment and stay out of day-to-day operations.
And everything in-between.
But whatever your business model is, it’s important to recognize that the hospitality world is not in the mom-and-pop days of 50 years ago. The tools and processes out there are game changing and allow you to elevate your business regardless of how physically involved you’d like to be.
That said, let’s dive into this important topic:
Remote Management: Leveraging Technology and Efficiency
A little known fact that may surprise you: We manage our glampground, Ferncrest, remotely from 2.5 hours away. And while we physically check in on it every 2-3 weeks, we’ve established a system that allows us to maintain high standards without being there 24/7.
Here are a few of the things we do (and you should consider if you are pursuing a similar model)
- Utilizing Property Management Software, we’ve automated check-ins and check-outs, ensuring a seamless experience for our guests. (note: we use Cloudbeds)
- Our customer service is tech-based, providing constant availability, and our self-service camp store adds an extra layer of convenience. (note: we use Akia for customer service and KioskBuddy for our Camp Store)
- Strategic staff scheduling ensures at least one person is around during peak times, allowing us to have our staff handle issues promptly. (note: we use WhenIWork to track staffing)
Onsite Management: Hands-On and Immediate Response
Living onsite or being there daily undoubtedly makes managing a glamping property easier. Immediate responses to guest needs, real-time oversight of operations, and the ability to address issues as they arise are significant advantages.
Being physically present allows for a more hands-on approach, fostering a deeper connection with the property and guests. However, it can also limit your ability to utilize tools and management techniques that could streamline operations and increase profitability. Constant presence might hinder innovation and the adoption of efficient practices that remote management necessitates.
And although an owner-operated model may result in better profit (ie, you aren’t paying staff as you are doing more), it may hinder your ability to sell your hospitality project if/when the time comes because potential acquires will be concerned that you are irreplaceable. Making yourself replaceable actually helps your prospects.
Finding the Right Balance: Efficiency and Quality
Remote management forces us to be more efficient, yet it requires careful oversight to ensure quality and customer experience don’t slide.
Technology is not a cure-all; it amplifies existing business practices. A poorly managed business will suffer more with tech reliance, while a well-run operation can thrive. It’s crucial to recognize that technology should enhance, not replace, good management practices.
For us, by strategically balancing remote management with occasional onsite visits, we ensure that Ferncrest operates smoothly and maintains high standards.
We hope these insights help you navigate the management style that best suits your glamping business.
Remember, the key is to leverage technology effectively while maintaining a strong focus on quality and customer experience.
Happy Glamping!
Brian & Joanna Linton
